"It’s been a personal passion of mine to develop a beer glass that elevates the craft beer drinking experience" said Jim Koch, founder and brewer of Samuel Adams. “We wanted to create a glass that offers beer lovers a full sensory drinking experience by fully showcasing Samuel Adams Boston Lager’s complex balance of malt and hop flavors. This glass achieves that mission."

Tiax, the world-renowned sensory experts, worked closely with Jim to identify and evaluate the functional design features needed in a glass to showcase the key attributes of Samuel Adams Boston Lager®. The key requirements for the perfect glass for Samuel Adams Boston Lager included: delivering sweetness from the malt; maximizing the hops aroma and flavor; maintaining the ideal temperature; supporting a rich and creamy head; and sustaining the right amount of carbonation.