For those who can't make it to Munich this year, Samuel Adams is bringing the Oktoberfest celebration to the states – in bars and homes across the country. Back by popular demand, our annual Samuel Adams ® National Stein Hoisting Competition is in full swing. And this year, in addition to serving up Samuel Adams OctoberFest – a delicious marzen style lager that's named after the festive occasion and can be found on tap nationwide– Samuel Adams is inviting craft beer fans nationwide to help set a world record for the largest, simultaneous stein hoist on September 22 at 8:00 PM ET.

Winning Brews Will Be Available in Samuel Adams LongShot Variety Six-Packs Nationwide February 2013

Artisanal chocolate box, available nationwide at TCHO.com, carefully crafted to pair with Samuel Adams® Winter Classics Variety Pack

New National Survey* Reveals Four of Five Americans (80 percent) Did Not Know That Certain Beers Improve with Age

Samuel Adams releases its 10th Anniversary batch of Utopias - a blend of beers aged in various wine and spirit barrels for up to 19 years. It’s a special ambrosia, one that commands a special price –$190 a bottle.

If your tastes run towards beer, and you're looking for something different for toasting the new year, you might want to get your hands on a big bottle of Infinium.

If you're looking for your ice cream fix, we know the place to go - The Old Lyme Ice Cream Shoppe LLC. But before you head on out looking for your typical vanilla and chocolate ice cream, be warned. The menu includes beer-infused premium ice cream... Unique is right, and that applies to the taste as well. Conroy explains that it begins with a sweet and malty taste and ends with a hint of your favorite beer. The three beers used as a base for these ice creams are Guinness, Sam Adams, and Ten Penny Ale. "It's not an overpowering beer taste." Conroy said. Both Albert and Conroy, along with their third business partner, Larry Blackwell, are in the works to take The Brewer's Cow beer-infused premium ice cream to a national level.

Award-winning Berkshire Mountain Distillers, Inc. to Begin Distilling Samuel Adams Boston Lager® and Samuel Adams® Cinder Bock into Whiskies, to be Bottled in Two to Three Years

Samuel Adams is launching its first entry in the emerging craft spirits industry, producing two whiskeys in partnership with Berkshire Mountain Distillers in Great Barrington. It will take at least two years for the whiskeys, which will be made from Samuel Adams Boston Lager and a limited-edition brew called Cinder Bock, to be available to consumers.