This Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter, Instagram or any other social network or platform. You understand that you are providing your information to Promotion Entities, and not to Facebook, Twitter, Instagram or other social network or platform. 

ELIGIBILITY: Samuel Adams® SETTLE IT WITH SAM PROMOTION (the “Promotion”) is open to U.S. legal residents of any U.S. state who are at least twenty-one (21) years of age at the time of entry and have an Eligible Cash App Account. An “Eligible Cash App Account” means a Cash App account that has successfully completed identity verification steps and has agreed to the Cash App’s Virtual Currency Terms of Service. Employees (and their immediate families) of The Boston Beer Company (the “Sponsor”), any of their parents, subsidiaries, affiliates, suppliers, independent contractors, agencies, alcoholic beverage wholesalers and retailers, and any persons living in the same household as such employees are not eligible to participate in the Promotion (cumulatively, the “Promotion Entities”).  Promotion is subject to all applicable federal, state, local laws and regulations and is void where prohibited by law.  Square, Inc. (“Cash App”) shall facilitate the distribution of the Prizes, but is not involved in the execution of the Promotion. 

PROMOTION PERIOD: The Promotion begins on 11/18/2022 at or about 12:00 a.m. Eastern Standard Time (“EST”) and ends 12/16/2022 at or about 11:59 p.m. EST (the “Promotion Period”).  Administrator’s computer is the official time keeping device of the Promotion. Prizes will be awarded for each entry period as described below. Promotion prizes will be awarded for each entry period as described below.

HOW TO ENTER:  There is one (1) way to enter:

  1. Instagram: During the Promotion period: follow @samueladamsbeer and post the Entry Content on the Entry post (pinned post). Your Entry Content must consist of tagging one friend and answering the question in the comments section of the Entry Post. Any other form of entry is void.  Entry Content must include entrants CashTag and #SettleItWithSam to be considered an eligible entry. You must post only the required Entry Content. Do not add your own content. Adding any content to your post other than the required Entry Content will result in disqualification of the applicable post. In the event of a dispute over the identity of an entrant, the authorized account holder of the email address or Instagram account used to set up the Instagram account will be deemed to be the entrant. The authorized account holder of an email address shall mean the natural person assigned to such account by the Internet access provider, online service provider, or other organization responsible for assigning email addresses for the domain associated with such account. The authorized account holder of an Instagram account is the natural person reflected in Instagram’s records as registering the account. The potential winner may be required to provide identification and other verification sufficient to show that s/he was the authorized account holder of such email address or Instagram account.

If you do not have an Instagram account, go to or download the free Instagram mobile app and follow the instructions to create an Instagram account.  Creating an Instagram account is free, but you must agree to the Instagram Terms of Service, including privacy and data gathering practices, in order to create an Instagram account and use the Instagram service.


Limited one (1) entry per person per Entry Period, regardless of method of entry. Duplicate entries for a single individual will be disqualified.  All entries become the property of the Sponsor.

PRIZES: Up to Five Hundred (500) total prizes will be awarded during the Promotion Period. One Hundred (100) entrants will be selected from all eligible entries received during each Entry Period. Each Winner will receive $20 through Cash App with an Approximate Retail Value (“ARV”) - $20. The difference between any stated value and actual value will not be awarded to winner. Prize does not include alcoholic beverages. The selection of winners and awarding of the prize will be conducted by an independent administrator whose decisions are final and binding in all matters pertaining to this Promotion. No prize substitution will be allowed, except that Sponsor reserves the right to substitute a prize of comparable value if the prize listed is unavailable for any reason.  Unclaimed or forfeited prizes will not be awarded.  All applicable federal, state, and local taxes on prize are the sole responsibility of the prize winner. 

WINNER NOTIFICATION:  Potential prize winners will be notified by CashApp when they receive their payout with an accompanying note letting them know they won the prize. Winner’s age is subject to independent age verification, and if failed, will result in prize forfeiture.  If you don’t already have a Cash App Account, visit or visit your App Store and download the Cash App. It is free to download the Cash App and otherwise create a Cash App account. By submitting your information and creating a Cash App account, you will be required to agree to the Cash App terms of service and privacy notice. If you do not agree to the Cash App terms of service and privacy notice, you cannot create a Cash App Account. In the event of noncompliance, if the prize winner cannot be reached at the phone number, email address or address on that winner’s entry, or if the prize or prize notification is returned unclaimed or undeliverable for whatever reason beyond the control of Sponsor, that prize will be forfeited, and an alternate winner may be selected only if time permits and in Sponsor’s sole discretion.

GENERAL LIABILITY RELEASE:   Acceptance of the Promotion constitutes consumer’s  permission for Sponsor to use consumer’s name, image, likeness, voice, picture, audio and video recordings of, biographical information, statements, and any material based thereon or derived there from, together with any actual or fictional material, or to refrain from so doing, and address (city and state), without the ability to review, for advertising, promoting and/or publicity purposes worldwide and in any and  all forms of media now known or hereafter developed, in perpetuity, without further compensation, where permitted by law.  Consumers agree that the Promotion Entities: (a) shall not be responsible or liable for, and are hereby released from, any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Promotion or any Promotion-related activity, or from consumers’ acceptance, receipt, possession and/or use or misuse of any Promotion, and (b) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any Promotion, including, without limitation, to such Promotion’s quality or fitness for a particular purpose.  Promotion Entities are not responsible for incomplete, illegible, misdirected, misprinted, late, or lost Promotion; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.

GENERAL TERMS:  Sponsor reserves the right in its sole discretion to forfeit any individual who is found to be tampering with the entry process or the operation of the Promotion, to be acting in violation of these Terms and Conditions, or with the intent to disrupt or undermine the legitimate operation of the Promotion and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. 

FORCE MAJEURE:  Sponsor reserves the right to modify, extend, suspend, or terminate the Promotion, in whole or in part, if it determines, in its sole discretion, that the Promotion or any particular Promotion is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Promotion.  In the event Sponsor is prevented from providing the Promotion as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or man-made epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failures, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis (e.g. SARS), order of any court of jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), then subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend, or terminate the Promotion in its entirety or the affected portion of the Promotion. 

DISPUTES, ARBITRATION AND CHOICE OF LAW:  Except where prohibited by law, as a condition of participating in this Promotion, consumer agrees to the following: (1) any and all disputes and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office in Boston, MA; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction.  Under no circumstances will consumer be permitted to obtain awards for, and consumer hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than consumer’s actual out-of-pocket expenses (i.e., costs associated with entering this Promotion), and consumer further waives all rights to have damages multiplied or increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the right and obligation of consumers and Sponsor in connection with this Promotion, shall be governed by, and construed in accordance with, the substantive laws of the State of Massachusetts, USA, without regard to Massachusetts choice of law provisions.

PERSONALLY IDENTIFYING INFORMATION:  Information submitted to Sponsor by any entrant is subject to Sponsor’s Privacy Policy located at By participating in the Promotion, entrants hereby agree to Sponsor’s collection and usage of their personally identifying information and acknowledge that they have read and accepted Sponsor’s Privacy Policy.

WINNER LIST/Official Rules:  For the name of the prize winners, hand-print your name and complete address on a 3” x 5” card and mail to: SAMUEL ADAMS® SETTLE IT WITH SAM PROMOTION Winners’ List Request, One Design Center Place, Suite 850, Boston, MA 02210.

© 2022 The Boston Beer Company, Boston, MA. All rights reserved.


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