New Frontiers
Since 1984, when Boston Lager made people reconsider American beer, we've embraced the challenge of redefining beer head-on. We love the challenge of taking beer to new heights to redefine your expectations. From exotic ingredients to unique hop combinations, from aging beer in wood to reimagining the brewing process itself, we believe there's no limit to what beer can be.
Endless Curiosity
Start with "What if?" This is what led to a departure from classic beer styles back in 1993 with Samuel Adams Triple Bock, when we experimented with aging beer in wood. With Triple Bock we caught a glimpse of a completely new style of beer -- a flavor dimension not yet achieved -- a beer with the taste elements of a cognac or port. Years of experimentation later, we introduced Samuel Adams Utopias and that spirit of innovation continues to evolve even today.
Sometimes Gone, but Never Forgotten
We've brewed and introduced so many beers over the years. Regardless of the "success" of any particular brew, each introduction always seems to find a small, passionate following who love that beer above all others. Occasionally, we retire a brew to the disappointment of these fans and sometimes we'll reintroduce beers to much rejoicing. We do it all for the love of beer. Some of these brews may be currently on hiatus, but just like an old friend, there's always a chance you'll bump into them again.
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