Samuel Adams

Brewed with five varieties of malted barley for a big, rich flavor.

The first thing you notice when pouring a glass of this seasonal beer is the color. Samuel Adams® Octoberfest has a rich, deep reddish amber hue which itself is reflective of the season. Samuel Adams Octoberfest masterfully blends together five roasts of malt to create a delicious harmony of sweet flavors including caramel and toffee. The malt is complimented by the elegant bitterness imparted by the Bavarian Noble hops. Samuel Adams Octoberfest provides a wonderful transition from the lighter beers of summer to the heartier brews of winter.

The märzen style gets its name from the month in which it was traditionally brewed.  Before refrigeration March was the last month that beers could be put down for the lagering, or cold storage process.  The beers would age during the summer months and be enjoyed around the time of the fall harvest.

This beer style became a staple beer of the annual Oktoberfest celebration in Munich.  The first celebration was originally held in 1810 to celebrate the marriage of the Crown Prince of Bavaria.  The village green on which it was first held is now a huge fairground known as the Theresienwiese, after the royal bride. The Oktoberfest tradition has become a world renowned celebration of beer, running for sixteen heady days every autumn in Munich, Germany.

Samuel Adams Octoberfest pays homage to the Bavarian tradition by using generous portions of five varieties of malted barley to create a rich, toffee sweetness that is the signature flavor of this popular style of Samuel Adams.

Flavor: Smooth with a deep malt complexity.  Lightly hopped for a smooth sweet finish.

Color: Deep red amber

Original Gravity: 13.6° Plato

Alcohol by Vol/Wt: 5.3%ABV – 4.1%ABW

Calories per 12 oz. serving: 183

Malt Type: Two-row Harrington, and Metcalfe, pale malts, Munich-10, Moravian, and Caramel 60

Hop Variety: Tettnang Tettnanger and Hallertau Mittelfrueh Noble hops

Yeast Strain: Samuel Adams lager yeast

Availability: Seasonal (August - October)

First Brewed: 1989