Samuel Adams

When Jim left his job to start a brewery, people told him he was crazy. After tasting that first batch of Samuel Adams Boston Lager in his kitchen, he knew he had something that just might prove the doubters wrong. It wasn't like any beer out there. Full flavored with hops and malt yet balanced and complex. And a beer revolution began.

The incredible thing is after all of these years, its still the same amazing beer and nothing else out there is quite like it.

Next: Commitment to Quality

Getting the best for Samuel Adams Boston Lager hasn't always come easily, its taken dedication, persistence, and a bit of ingenuity. It started when Jim had to find the Noble hops for the beer. The recipe called for an abundance of the fragile and harder to grow Hallertau Mittelfruh hops which were nearly extinct. Undaunted, Jim worked closely with the growers to convince them to start growing them again, knowing that their aroma and flavor were essential to Samuel Adams Boston Lager.

Next: Timeless Quality

Six weeks after Jim started the business Samuel Adams Boston Lager won the "Best Beer in America" award at the Great American Beer Festival. It was quite a feat. No one had heard of the beer and the company had only three people. Today, Samuel Adams Boston Lager continues to win awards all over the world. Times may have changed but the beer remains the same.

Next: Flavor Enhancement

We've always pushed ourselves to see what we can do to make the beer taste better without changing the recipe. Most of those efforts have focused on the process and the ingredients. Wanting to leave no stone unturned, we turned our attention to the glass. There are hundreds of beer glasses out there but like wine, how could we use the shape to actually enhance the flavor and taste of the beer? Over the course of 18 months we evaluated hundreds of different shapes. Our custom glass was crafted to optimize the experience of drinking a full flavored beer like Samuel Adams Boston Lager.

Next: Craft Facts

There's nothing quite like the taste of Samuel Adams Boston Lager. We may be a bit biased but with its high amounts of flavorful Noble hops and malted barley in perfect balance, there are layers of complex flavors to enjoy.

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