Year-round, you can raise a glass of Samuel Adams Boston Lager, even if you're not pulling for the New England Patriots. And the Boston Beer Company does have fun with a lot of different styles.
Samuel Adams is launching its first entry in the emerging craft spirits industry, producing two whiskeys in partnership with Berkshire Mountain Distillers in Great Barrington. It will take at least two years for the whiskeys, which will be made from Samuel Adams Boston Lager and a limited-edition brew called Cinder Bock, to be available to consumers.
Samuel Adams' brewer Bob Cannon loves to make beer and enjoys cooking with it too and shares his favorite recipes.
(CBS News) Jim Koch, founder and chairman of The Boston Beer Company, began production of the Samuel Adams brew in his kitchen in 1984. Back then, he sold his Samuel Adams Boston Lager in about 25 bars and restaurants.
These days, his company produces two million barrels of Samuel Adams a year - about one percent of the beer market. Koch still considers his product a craft beer, and a part of the growing culture of beer connoisseurship emerging in the U.S.
"Beer is one of the great treasures of mankind," Koch said Tuesday on "CBS This Morning." "It's been with us for 12,000 years. It's been part of our civilization since people settled down into villages. And for many years in the U.S., it's become this kind of mass-marketed, mass-produced product, and it lost the dignity and nobility and respect that beer deserves, and I'm trying to bring back flavorful beer that will earn that respect."
Koch says his brew focuses on flavor, unlike the big guys in the industry who have, in recent years, looked for lighter and lighter tastes. He said, "I just wanted to find a little niche by making beer that had a lot of malt, a lot of hops, a lot of taste and went the opposite way of making lighter and lighter beer, making richer, more flavorful beer."
With the emergence of his company and other small breweries, Koch said quality beer has entered the mainstream of American culture. "I was making Sam Adams in my kitchen," he said. "And in this country, I had an opportunity to not only succeed as a business, but help create a beer culture in America that's really changing the way Americans think about beer."
For those who can't make it to Munich this year, Samuel Adams is bringing the Oktoberfest celebration to the states – in bars and homes across the country. Back by popular demand, our annual Samuel Adams ® National Stein Hoisting Competition is in full swing. And this year, in addition to serving up Samuel Adams OctoberFest – a delicious marzen style lager that's named after the festive occasion and can be found on tap nationwide– Samuel Adams is inviting craft beer fans nationwide to help set a world record for the largest, simultaneous stein hoist on September 22 at 8:00 PM ET.
Samuel Adams Announces Winners Of The 2012 Samuel Adams® LongShot American Homebrew Contest® At This Year's Great American Beer Festival
Samuel Adams is proud to announce that the annual quest for exceptional homebrews has yet again returned a wide spectrum of flavorful beers that continue to impress. Connecticut resident Zack Adams' Magnificent Seven and California resident James Schirmer's Beerflower Wheat triumphed over nearly 1,000 competing homebrews to become the 2012 Samuel Adams LongShot American Homebrew Contest winners. In addition to James' and Zack's winning brews, Samuel Adams also honors Employee Homebrew Winner Dave Anderson's Strawberry Lager. All three winning brews will be bottled and available nationally in the 2013 Samuel Adams LongShot Variety Six-Pack.
Samuel Adams releases its 10th Anniversary batch of Utopias - a blend of beers aged in various wine and spirit barrels for up to 19 years. It’s a special ambrosia, one that commands a special price –$190 a bottle.
New World Tripel is part of the “Barrel Room Collection’’ unveiled in 2009 by the Boston Beer Co. A decidedly upscale offering in the Sam Adams stable, New World Tripel comes in an attractive cork-finished bottle, underscoring the assertion that something special is inside. Brewed with malted wheat, three kinds of pale malt, and two varieties of hops, and aged in oak casks for six months, this tripel bursts with esters of tropical fruit.