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August 13, 2012The Sam Adams Editorial Team

Looking Back on Brewlywed at the Brewery

On July 26, 2012, for the first time in our Boston Brewery’s history, Jim Koch was a bridesmaid, a best man and the brewer of Samuel Adams Brewlywed Ale, all in one day!

At Samuel Adams, we shared with drinkers what we know to be the centerpiece of a great wedding… beer. We brewed Samuel Adams Brewlywed Ale, a limited-release Belgian style pale gold ale, and sold it for one day only. Hundreds of drinkers lined up (some at 5am in the morning!) to get their hands on our specialty brew to say “I do.” Jim toasted to everyone in line noting that Brewlywed Ale is “kind of like marriage – a bit spicy, a bit complex, a little bit unexpected and full of surprises.”

Not only were we surprised by the crowd that lined up for Brewlywed Ale, but we were enlivened by the three couples who exchanged vows with a Justice of the Peace, Henri Gough, in our hop garden surrounded by fellow beer lovers. The first couple ever married at our Boston brewery, James Lanctot of Martha’s Vineyard and Karen Smith of Woonsocket, RI, heard of the event from our last newsletter and decided they would take the plunge! James thought what many men might, “What guy wouldn’t want to get married at brewery?” The other couples, Marcus Rozbitzy and Courtney Ayers, along with Jeremiah Atwood and Liz Neiderman, also exchanged vows with Jim by their side.

In addition to the brides, grooms, newly engaged and those looking for a one-of-a-kind gift, The was on-hand to share their expert wedding knowledge with the crowd.  Local favorites, Lulu’s Sweet Shoppe showcased cupcake wedding cake and City Feed & Supply sampled a delicious triple goat cheese that paired perfectly with our Brewlywed Ale.  Both businesses are recipients of loans from Samuel Adams Brewing the American Dream.

Cheers to everyone that spent our special Brewlywed a the Brewery day with us!

May the glass of the couples who celebrated their marriage with us be forever full!

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