July 02, 2013The Sam Adams Editorial Team

Boston Lager’s first flight!

Since the new Sam Cans hit shelves this spring, we’ve been hearing great feedback and we’ve seen with our own eyes, how excited drinkers are to take the Sam Can with them out into the great outdoors.  Being able to take your beer with you where bottles aren’t allowed is one of the benefits of canning beer.

Now we’re taking Boston Lager to new heights.  Literally.  Be on the lookout for the Sam Can on JetBlue flights!

To celebrate, earlier today Jim and Marty St. George (JetBlue’s SVP of Marketing and Commercial) surprised travelers with an in-air Sam Can tasting (a first for Jim!). On the flight (headed to NYC from Boston), Jim handed out Boston Lager cans (to all the lucky 21+ passengers) and took the group through a sampling of his first and favorite brew … 35,000-feet in the air.

Jim reported back that the July 4th holiday travelers couldn’t have been happier about their choice of ‘in-flight entertainment.’

And for those folks sticking close to home this holiday – don’t worry. Now that Boston Lager is available in cans, it’s the perfect brew to accompany you to the grill, beach on the golf course or even on a boat.

Enjoy your Independence Day and be sure to show us where you’re taking your Boston Lager can this summer.

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