Beer Storage, Sales and Service
Beer Styles and Culture
Beer Tasting and Flavors
Brewing Ingredients and Processes
Pairing Beer with Food
Much like a sommelier is an expert in wine, Certified Cicerones® and Master Cicerones® are experts in beer who have to pass written and sampling exams to be labeled with this distinction.
Studying isn’t anything new for us though… training has been ingrained in our culture from the earliest days of the brewery. Jim believes that the more you know and understand about beer, the more you’ll appreciate craft beer. This passion for beer is why we have robust beer and brewing training programs for our employees (yes – even for the folks in finance and IT) including specific Cicerone Certification Program training.
All new employees at Boston Beer, no matter what their role is, start their careers off with a week-long intensive orientation program focused on everything from beer ingredients, the brewing process, beer styles, identifying “off favors” in beer and the reasons why, and even pairing foods with different Samuel Adams beer styles. Need help setting up your home kegerator? Chances are our Account Payable manager in Finance can help you.
Congratulations to our newest batch of Certified Cicerones® and cheers to being passionate (and knowledgeable) about beer! More than 600 of our employees have passed the Cicerone Level 1 Beer Server Exam, so we look forward to adding more Certified Cicerones® in the coming years.