In Boston, sports aren’t just games - they’re a way of life. From the parquet to the ice, the diamond to the field, every play is steeped in passion, pride, and a relentless drive to be the best. That same spirit flows through every pint we brew at Samuel Adams.
To celebrate the athletes who embody what it means to be revolutionary–bold in their craft, unafraid to push boundaries, and unapologetically themselves–we’ve teamed up with some of Boston’s most beloved sports legends to craft limited-edition beers that capture their essence.
Each release in this Boston athlete series is more than a toast to a player. It’s a tribute to the unbreakable bond between team and town, between fan and hero, between Boston and its champions.
With baseball season heating up, we brewed Bregman’s Beer to celebrate Boston’s newest third-base powerhouse, Alex Bregman. This bold pale ale packs a lineup of bright citrus hops and subtle pine notes, all rounded out with a clean, crisp finish. It’s the perfect call for late-summer nights at the ballpark or cheering on the Sox from home. Cheers!
As a sincere farewell from Boston, we crafted Marchand(y) for Brad Marchand, everyone's favorite Little Ball of Hate. This delicate fruited wheat ale balances out the tenacity of our iconic captain. A play on the Shandy-style, this refreshing brew combines fresh blackberry with a smooth wheat base, making Marchand(y) the perfect companion for celebrating this true Boston legend. Cheers!
Just in time for basketball season, we brewed (Derrick) White Ale to celebrate a hometown favorite. Perfect to enjoy while cheering on our other Cousin from Boston, this traditional witbier is crafted with coriander and orange peel, along with a few adventurous spices like rose hips and tamarind. Cheers!
Just in time for tailgate season, we brewed Vince Grill Fork Lager to celebrate New England legend Vince Wilfork and his love for all things BBQ. This Vienna lager brings a rich, toasty malt backbone with a smooth, balanced finish that pairs perfectly with ribs hot off the grill. It’s a bold nod to big flavor, big personality, and big game energy.