With his great-great grandfather Louis Koch’s beer recipe in hand, Jim brewed the very first batch of Samuel Adams Boston Lager in his kitchen. When it was introduced in 1984, Samuel Adams Boston Lager was a complex and full-bodied craft beer in a world of thin, light-bodied mass marketed beers. After more than 30 years, this beer is still our favorite and sets the standard for all of our brews.Learn More
The Winter Classics Variety Pack brings together our favorite flavors of the season and is the perfect pack for your holiday gatherings. Including classics like Boston Lager and Winter Lager, seasonal favorites Old Fezziwig Ale and Chocolate Bock, and two brand new styles exclusive to the pack: Oatmeal Stout and Amber Bock.
As New England’s leading independent craft brewery, the Samuel Adams brewers are paying homage to their roots and joining fellow New England craft brewers in celebrating this unique style by making it available to the rest of the country. The result is a medium-bodied, hazy brew featuring a big punch of citrus juiciness.Learn More
For the first time ever, we completely reformulated a flagship beer. After months of experimenting with dozens of trial batches in our nano brewery in Boston, Rebel IPA now has a juicy, tropical and citrus flavor supported by a leaner body and a crisp, clean finish to optimize the hop character (including two new experimental hop varieties).LEARN MORE
From our Rebel IPA to our brand new Rebel Grapefruit IPA, Pack of Rebels is a year-round variety pack created for any west coast IPA hop head. Pack of Rebels includes: Rebel IPA, Rebel Juiced IPA, Rebel Grapefruit IPA, and Rebel White Citra IPA (exclusive to the Pack of Rebels variety pack).
We’re always experimenting and tinkering at Samuel Adams. Our Boston Brewery is the hub for our trials, errors, and, eventually, limited runs. It’s where our nano brewery and barrel room live, and where our brewers have free reign to play as they please. And once in a while, we release our favorites in limited batches so we can share the wealth.LEARN MORE