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Samuel Adams is proud to introduce Love Conquers Ale 2022. This welcoming wheat ale features hints of yuzu for bright citrus notes and prickly pear to create a bold, pinkish hue that captures the joy and expression of PRIDE.
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In Partnership With

GLAAD is rewriting the script for LGBTQ+ acceptance, ensuring that the LGBTQ+ community is represented accurately in media.

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Through subsidized trainings, Safe Bars promotes LGBTQ+ inclusion in the craft beer industry. Their goal is to educate craft beer professionals on bystander intervention and other crucial principles, building a more inclusive environment. Sam is committing $100K to support trainings in bars and craft breweries nationwide. We encourage all craft breweries to sign the Safe Bars Safe Space Pledge to create safe, welcoming spaces for all drinkers.

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Safe Bars Pledge

Creating a safe space is a continuous action that occurs all year round — not just during Pride season. With Safe Bars, your guests, staff, and communities will not only feel at home, but also treasured and welcome! We’ve partnered with Safe Bars to make active bystander training discounts available for 25 lucky breweries and taprooms that are committed to honoring and protecting their LGBTQIA+ staff and guests.

Apply Here


Wheat Ale





Cascade, Ella and Lemon Drop
Samuel Adams Ale Yeast
Samuel Adams Pale 2-Row and White Wheat
8 (Pinkish hue)
Boston, Cincinnati, Chicago, DC, New York, Philly
6pk 12oz cans, 1/6 bbl

Light & refreshing wheat ale that reflects the change needed to drive the growing inclusion in craft beer. Featuring hints of hibiscus and yuzu with prickly pear creating a bold pinkish hue.

Where You Can Find It

Where You Can Find It

Meet the Artist

Chloe Lee

Samuel Adams is excited to work with artist Chloe Lee to bring Love Conquers Ale to life across posters, can holders, and other mediums. Look out for a custom mural at our Cincinnati Taproom later this year. | IG/Twitter : @chloeleeart

All Upcoming Events

Pride Beer Garden Takeover

Queer Beer Festival

Uptown Night Market

Silent Disco Taproom Pride Party

Capital Pride Festival

Samuel Adams Cinci Taproom Pride Event

JP Pride Block Party

Pride on the Lawn

Pride Night at Fenway Park

LCA Happier Camper @ CTAP

House of Yes  Summer of Love

Pride in the Park

NYC Pride

Taproom Drag Brunch

Broadway Sings Taylor Swift - Sony Hall

FC Cincinnati Pride Night

Reading Pride Festival

Lehigh Valley Pride

Additional Partners

Samuel Adams is proud to work with many critical partners in building effective, long term, and authentic change. Samuel Adams’ internal network, Labels OUT has been integral bringing Love Conquers Ale to life. Starting in 2017 Labels OUT has been a driving force behind bringing our values into all that we do.

Safe Space Pledge

The Equality Act is Federal Legislation that would provide the same basic protections to LGBTQ+ individuals as provided to other groups under Federal Law. Samuel Adams is proud to have signed The Business Coalition for the Equality Act based on us living our values as it protects our LGBTQ+ coworkers and consumers.

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