With science and technology on our side, anything is possible.

Introducing The Insulated Pacing Apparatus (The I.P.A.), our high-tech beer cooling and counting device that reminds you when it’s time to swap in a “pacer” beer like Sam Adams Just the Haze non-alcoholic IPA. Extend your beer drinking occasions without having to sacrifice taste or party mojo.

With built-in sensors, a vibration system, and LED lights, The I.P.A. “activates” after every second beer, signalling that perhaps it’s time to pace yourself.

Enter below for your chance to win one of the limited-edition, exclusive I.P.A.s from Sam Adams and stay in the game longer.

Just the Haze

Want to learn more about Sam Adams’ revolutionary, non-alcoholic brew that was two-years in the making?

Learn More

Just the Haze

Want to learn more about Sam Adams’ revolutionary, non-alcoholic brew that was two-years in the making?

Learn More

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