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Rules & Regulations

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Samuel Adams® #SHOTFORSAM PROMOTION (the “Promotion”) is open to U.S. legal residents of any U.S. state who are at least twenty-one (21) years of age at the time of entry. Employees (and their immediate families) of The Boston Beer Company (the “Sponsor”) any of their parents, subsidiaries, affiliates, suppliers, independent contractors, agencies, alcoholic beverage wholesalers and retailers, and any persons living in the same household as such employees are not eligible to participate in the Promotion (cumulatively, the “Promotion Entities”). Promotion is subject to all applicable federal, state, local laws and regulations and is void where prohibited by law. The Promotion begins on 4/12/2021 at or about 12:01 a.m. Eastern Daylight Time (“EDT”) and ends 5/15/2021 at or about 11:59 p.m. EST or until Ten Thousand (10,000) eligible entries are received (the “Promotion Period”).


There are four (4) ways to enter:

1) Instagram: During the Promotion Period: Share a photo of your bandage, or sticker to show you have been vaccinated. Use the hashtags #ShotforSam and tag @samueladamsbeer.

2) Twitter: During the Promotion Period: Share a photo of your bandage, or sticker to show you have been vaccinated. Use the hashtags #ShotforSam and tag @samueladamsbeer.

3) Email: During the Promotion Period, email a photo of your bandage, or sticker to show you have been vaccinated to

The following guidelines should be followed when submitting a photo:

  • Not depict the act of drinking
  • Do not post your vaccination card, in order to protect your personal information
  • Not portray, encourage, or condone drunk driving
  • Not depict situations where Samuel Adams is being consumed excessively, in an irresponsible way, or in any way illegally.
  • Not portray persons in a state of intoxication or in any way suggest that intoxication is acceptable conduct.
  • Not portray or imply illegal activity of any kind.
  • Not portray sexual passion, promiscuity, or any other amorous activity.
  • Not employ any symbol, gesture, or cartoon character that is intended to appeal primarily to persons below the legal purchase age.
  • Not employ any entertainment figure or group that is intended to appeal primarily to persons below the legal purchase age.
  • Not depict Santa Claus.
  • Not associate or portray Samuel Adams drinking before or during activities which require a high degree of alertness or coordination.
  • Not contain any lewd or indecent language or images.
  • Not employ religion or religious themes.
  • Not disparage competing alcoholic beverages.
  • Depict retail outlets as well kept and respectable establishments.
  • Not show littering or otherwise improper disposal of Samuel Adams containers, unless the scenes are used clearly to promote anti-littering and/or recycling.
  • Not show any trademarks or copyrights other than Samuel Adams trademarks or copyrights.

By submitting a photo or video you hereby accept the terms of this consent and release: (1) For good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, you hereby grant to Boston Beer Company, their parents, subsidiaries and affiliates, its agents, and others working for it or on its behalf, and their respective licensees, successors, and permitted assigns (collectively, “Boston Beer”), the unlimited right and permission to use, copyright, distribute, publish, exhibit, digitize, photograph, broadcast, display, reproduce, make commercial use of and otherwise exploit my name, signature, picture, likeness, voice, audio and video recordings and biographical information, and any material based thereon or derived therefrom, together with any actual or fictional material, or to refrain from so doing, in any manner or media whatsoever (whether now known or hereafter devised) anywhere in the world in perpetuity for the purposes of advertising or trade in promoting and publicizing the Promotion, Boston Beer and its products and services. (2) You shall have no right of approval, no claim to compensation, and hereby release Boston Beer from any claim (including, without limitation, claims based upon invasion of privacy, defamation, or right of publicity) arising out of any use, blurring, alteration, distortion, illusionary effect, faulty reproduction, fictionalization, or use in any composite form of my name, signature, picture, likeness, voice, audio and video recordings and biographical information. (3) You have the full and exclusive right and authority to grant the rights granted hereunder and you agree that this Consent and Release does not in any way conflict with any existing commitment on my part. You have not heretofore authorized (which authority is still in effect) nor will you authorize or permit the use of you name, signature, picture, likeness, voice, audio and video recordings or biographical information in connection with the advertising or promotion of any product or service competitive to or incompatible with those of Boston Beer products at any time while you are an employee of or receive compensation from Boston Beer and for at least one year thereafter. (4) You hereby warrant that you are 25 years of age or older and have read the above consent and release prior to its execution and that you are fully familiar with the contents thereof.

Limited one (1) entry per person, regardless of method of entry. Duplicate entries for a single individual will be disqualified. All entries become the property of the Sponsor.


Up to Ten Thousand (10,000) Total Prize winners will be selected from all eligible entries received during the Promotion Period. Ten Thousand (10,000) Grand Prizes - Each Winner will receive $7 through Cash App with an Approximate Retail Value (“ARV”) - $7. The difference between any stated value and actual value will not be awarded to winner. The selection of winners and awarding of the prize will be conducted by an independent administrator whose decisions are final and binding in all matters pertaining to this Promotion. No prize substitution will be allowed, except that Sponsor reserves the right to substitute a prize of comparable value if the prize listed is unavailable for any reason. Unclaimed or forfeited prizes will not be awarded. All applicable federal, state, and local taxes on prize are the sole responsibility of the prize winner.


Potential prize winner will be notified via direct message on Instagram, Twitter, or email and will be required to sign and return an Affidavit of Eligibility and Release of Publicity and Liability (where permitted by law) within three (3) days of notification. Winner’s age is subject to independent age verification, and if failed, will result in prize forfeiture. All prize claims must be received by 5/15/2021. If received after this date, prize claim is void. For prize verification, email with your name and Cash App Cashtag. If you don’t already have a Cash App Account, visit or visit your App Store and download the Cash App. It is free to download the Cash App and otherwise create a Cash App account. By submitting your information and creating a Cash App account, you will be required to agree to the Cash App terms of service and privacy notice. If you do not agree to the Cash App terms of service and privacy notice, you cannot create a Cash App Account. In the event of noncompliance, if the prize winner cannot be reached at the phone number, email address or address on that winner’s entry, or if the prize or prize notification is returned unclaimed or undeliverable for whatever reason beyond the control of Sponsor, that prize will be forfeited, and an alternate winner may be selected only if time permits and in Sponsor’s sole discretion.


Acceptance of the Promotion constitutes consumer’s permission for Sponsor to use consumer’s name, image, likeness, voice, picture, audio and video recordings of, biographical information, statements, and any material based thereon or derived there from, together with any actual or fictional material, or to refrain from so doing, and address (city and state), without the ability to review, for advertising, promoting and/or publicity purposes worldwide and in any and all forms of media now known or hereafter developed, in perpetuity, without further compensation, where permitted by law. Consumers agree that the Promotion Entities: (a) shall not be responsible or liable for, and are hereby released from, any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Promotion or any Promotion-related activity, or from consumers’ acceptance, receipt, possession and/or use or misuse of any Promotion, and (b) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any Promotion, including, without limitation, to such Promotion’s quality or fitness for a particular purpose. Promotion Entities are not responsible for incomplete, illegible, misdirected, misprinted, late, or lost Promotion; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.


Sponsor reserves the right in its sole discretion to forfeit any individual who is found to be tampering with the entry process or the operation of the Promotion, to be acting in violation of these Terms and Conditions, or with the intent to disrupt or undermine the legitimate operation of the Promotion and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.


Sponsor reserves the right to modify, extend, suspend, or terminate the Promotion, in whole or in part, if it determines, in its sole discretion, that the Promotion or any particular Promotion is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Promotion. In the event Sponsor is prevented from providing the Promotion as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or man-made epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failures, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis (e.g. SARS), order of any court of jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), then subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend, or terminate the Promotion in its entirety or the affected portion of the Promotion.


Except where prohibited by law, as a condition of participating in this Promotion, consumer agrees to the following: (1) any and all disputes and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office in Boston, MA; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will consumer be permitted to obtain awards for, and consumer hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than consumer’s actual out-of-pocket expenses (i.e., costs associated with entering this Promotion), and consumer further waives all rights to have damages multiplied or increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the right and obligation of consumers and Sponsor in connection with this Promotion, shall be governed by, and construed in accordance with, the substantive laws of the State of Massachusetts, USA, without regard to Massachusetts choice of law provisions.


Information submitted to Sponsor by any entrant is subject to Sponsor’s Privacy Policy located at By participating in the Promotion, entrants hereby agree to Sponsor’s collection and usage of their personally identifying information and acknowledge that they have read and accepted Sponsor’s Privacy Policy.

WINNER LIST/Official Rules:

For the name of the prize winners, hand-print your name and complete address on a 3” x 5” card and mail to: SAMUEL ADAMS® #SHOTFORSAM PROMOTION Winners’ List Request, One Design Center Place, Suite 850, Boston, MA 02210.

© 2021 The Boston Beer Company, Boston, MA. All rights reserved.

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